Some Essential And Effective Ways To Ensure Retail Success Through Proper Packaging

How the retail packaging is done greatly influences the success of the brand. Retailers of different stripes and sizes determine the placement as well as promotion and pricing of their products to meet customers’ requirements for the goods.  Here are some useful tips that the brand owners along with the packaging suppliers can adopt to ensure greater retail success.

•       Know the retail industry – Usually the packaging suppliers put best of their efforts on producing efficiency and packager performance. But they also require paying attention to the key issues that effectively impact retail success. Planogram development, sell-through, syndicated data and seasonality are something that retailers regularly deal with. But these things are almost unknown to the packaging professionals. Knowing what actually drives success of different consumer products at retail level and how the success is calculated as well as rewarded are the basic steps to enhance the value of the company to its retail partners and supply chain.

•       Focus on target market – Packaging sales team used to have spent years to stay focused on avoiding procurement teams. They also have been working around packaging procurement since their motto is to build good relation with the marketers and fulfillment houses as well as co-packers. Undoubtedly, this schedule has helped them to some extent while enhancing organizational dynamics of industries. But it won’t help while working with retail organizations mostly run by the retail buyers. As the success of a retail business is greatly influenced by sales success of the products, packaging should be focused on the retail buyers, their needs and tastes.     

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Enhance the profile of packaging – This is something that most reputed retail packaging companies like Progressive Suppliers make use of. Retailer must set themselves apart from the pack to try repeat buying trips. And proper packaging (whether paper packaging or paper cups) can play significant role in it. Performance improvement, ease of use, attractive branding - these are all key packaging elements that help retailers make their part of consumers’ attention spans extended. To match such improvements with proper cost considerations, you can surely give your buyers a good reason to favour your outlet over others. 

•     Implement innovations properly – Retailers usually have their own innovation priorities that are quite different than that of their packaging partners. Most of the development projects underway in the labs and technical centres of the packaging companies are aimed toward forward-looking, high end processing steps and materials. Usually, the retailers look for enhancement in shelf efficiency, customers’ ease of use and cube utilization as they know that their success greatly depend on if the customers can find products the way they need and want.

•        Help buyers use the product – Apart from in-store presentation of the products, taking care of the in-home selection also plays significantly to encourage repeat purchases and thus products’ success. For extra product sales, packaging should be done such a way so as to prompt interests, desire and findability in the cabinet at home as much as it does on the showcase at the store. If a buyer buys a product and takes it home, but never uses it, the manufacturer is actually losing repeat purchases, which are extremely important for any business. So the packaging companies should work with the retailers and understand how they can boost up repeat business.

These steps discussed here can do significantly toward building good relation and great adoption of your retail packaging supplies for the retailers as well as the consumer product suppliers. For even better outcome, visit stores where your prominent customers sell their goods to get a better idea of how things go on. And that definitely helps you with your business.